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SAFW Application FAQ

What is the application process for designers to participate in SAFW? 

The application process typically involves submitting a detailed comprehensive application form that includes information about your brand, collection, design philosophy, past collections, media coverage, and any notable achievements or recognitions in the fashion industry. You must also provide lookbooks, portfolio images, and runway videos showcasing your work. Once you submit an application and payment, the South Asian Fashion Council members and Creative Director will assess your application. You will be contacted within 14 business days if you have been selected. If you are selected, a member of the South Asian Fashion Week team will contact you to organize a meeting. 

Is the application fee refundable?

No, application fees are not refundable. 

If I apply, will I be selected?

A completed application does not guarantee confirmation of participation in SAFW. South Asian Fashion Week undergoes a rigorous process to select participants. 

When is SAFW?

February 7-16, 2025

Who assesses the SAFW application?

The South Asian Fashion Council under the guidance of the SAFW Creative Director. 

When is the timeline to apply for SAFW?

Applications launch on October 21st, 2024, and will be open until November 15th, 2024.

What are the criteria for selection as a designer for SAFW?

Selection criteria include the creativity and originality of your designs, your brand's relevance and uniqueness in the fashion industry, your ability to deliver a cohesive collection, experience, and success, and your readiness for a professional runway showcase. You must be of South Asian descent to participate. 

Can emerging designers apply for SAFW?

Yes, SAFW welcomes applications from emerging designers and often provides platforms or opportunities specifically tailored for emerging talent. That being said, the South Asian Fashion Council may have additional criteria specifically tailored for emerging talent. It is essential to review the application guidelines carefully to understand any specific requirements for emerging designers. 

Is there a fee to apply or participate in SAFW as a designer?

Yes, participation and production packages begin at $35k. 

What are the benefits of showcasing at SAFW as a designer?

Showcasing at SAFW offers significant exposure and visibility to a diverse global audience of industry professionals, media, buyers, investors, HNIs, celebrities, influencers, and fashion enthusiasts interested in South Asian fashion and culture. It provides networking opportunities, potential collaborations, media coverage, brand recognition and visibility, and access to a niche market segment and the fashion industry’s top stakeholders. 

How are designers selected for specific SAFW shows or events?

Designers are typically selected based on the relevance of their collections to the SAFW format, their brand's alignment with the show's objectives, the quality and creativity of their designs, their scalability quotient, their ethical manufacturing and branding practices, and their potential to contribute to the overall success of the show. 

The main rubric is the following:

• Are you a sustainable/eco-conscious brand?

• Are your designs unique and innovative? 

• Does the brand have any known history of plagiarism or copyright infringements from other creatives?

• Is the brand able to scale for buyer orders?

• Does the brand innovatively and creatively use South Asian fabrics, artistry, and weaving/embroidery techniques?

• Does the brand have an established DE&I segment to their business? Are they known for diversity? Are they mission-driven?

Can international designers apply for SAFW?

Yes, SAFW is open to international designers, and many renowned designers from around the world participate in the event. International designers may have additional considerations, such as visa requirements and logistics, which they should address during the application process.

What happens after I submit my application for SAFW?

After submitting your application, the South Asian Fashion Council, SAFW Creative Director, and relevant stakeholders will review all applications and select designers based on the criteria mentioned earlier. If selected, you will receive further instructions, including show schedules, fittings, rehearsals, and other logistical details leading up to the event.

Where can I find more information about applying for SAFW as a designer?

For detailed information about the application process, deadlines, requirements, and guidelines for designers interested in participating in SAFW, please visit the official SAFW website or contact the organizing committee directly for assistance.

I require assistance to apply. What should I do?

Please contact the team at info@sanyfw.com. A team member will respond and assist you in the application process.