South Asian Fashion Week (SAFW), launched during New York Fashion Week in September 2022, is an initiative that will bring together South Asian designers from across the world to the global fashion stage in New York City. SAFW has been established as a pioneer to showcase and uplift South Asian fashion inspired by traditional and modern South Asian attire and culture.
Thank you for your interest in SAFW. Considering an evolved event format and new capacity regulations, Virell will not be credentialing media (including photographers and videographers) for SAFW: February 2025. All media credentials will be handled directly by each designer's team, the list will be available soon.
For all other inquiries, please contact:
press@sanyfw.com
Each of the New York-based designers had dressed Naomi Biden for her wedding — Lauren for the nuptials and Acra for the evening reception.
(New York, NY – August 24, 2022) For the first time in New York Fashion Week history, an innovative initiative is being launched to highlight, recognize, and appreciate South Asian fashion designers through a stand-alone platform. From September 8 to 14, 2022, at venues all over Manhattan, South Asian Fashion Week (SAFW) will take over the city’s fashion scene by storm with some of the most noteworthy names in international couture: Nomi Ansari and Mayyur Girotra.
Interested to know more about our established designers featured at SAFW 2022? Click here to learn about the designers and their amazing vision for each look they presented at SANYFW.
Want to know more about some of our featured emerging designers? Get a sneak peek into SAFW’s amazing stylists who will be showcasing their work at our runway shows on Sunday September 11th, 2022!
Interested in shopping for designer apparel, jewelry, and other South Asian arts and crafts? Check out SAFW’s Bazaar experience! With a variety of small businesses and artisans, you are bound to find the most unique and hottest sets and pieces in the South Asian market. Find out more information about our amazing vendors and what they have to offer.
The first ever South Asian Fashion Week (SAFW) is proud to present one of the masters in South Asian looks and fashion opulence, Mayyur Girotra. Mayyur’s newest creation, Zamani, showcases a beautiful mixture of ancient South Asian culture with contemporary designs to captivate the audience in every look.
Since the body positivity movement took its reign across South Asia, many brands have started their own campaigns to join the crowd. Everyone deserves to wear the elemental looks of South Asia, regardless of shape and size. Looking for some size-inclusive South Asian brands to spice up your wardrobe?
Fashion: a booming universe and a calling for all individuals regardless of race, gender, size, and sexual orientation. It showcases unique opulence and beauty. However, as every rose has its thorn, fashion still harbors countless thorns regarding ageism and discrimination.
